"If you build it they will come." You may recall this line from the 1989 Kevin Costner film, "Field of Dreams." Well, as much as that phrase may apply to a bunch of ball playing ghosts in an old corn field, it does not necessarily apply to much else – including elearning implementations.
Over the next few weeks, we'll look at things you can do to drive adoption and promote elearning use across your firm. We've learned each of these by working with our clients and seeing what's worked well for them (and what hasn't).
Today's Tip: Make your courses easy to find and access!
News flash: People aren't patient. Studies show that if a standard webpage takes more than 3 seconds to load, 40% of users will abandon the site and 80% will never return. That's an important factor to consider when launching your elearning. If your users can't find, access, and launch your courses quickly and easily, then adoption will be low. It's that simple.
We've seen firms put a lot of good thought into their elearning content but then give little attention to where these courses will live – or how people will find and access them. Ideally, your courses will always be right at your users' fingertips and only a click away from reviewing. If the IT systems your firm has in place now to host elearning (Learning Management System, CLE Tracking Application, etc.) are built in such a way that they're keeping you from realizing this goal, then it's time to take matters into your own hands and go another direction.
We're working with firms that are doing just that – creating dedicated pages (or even apps) that focus on a clear presentation of elearning courses with one-click access to launch. No logins, no menus to navigate through, no firewalls, passwords or other user restrictions. Just a clean page with courses and descriptions ready to be accessed with a single click. And if you need to track user completion, you still can – even if you're not housing your modules on an LMS (we can tell you how.)
If you need help creating such a resource, let us know. We do this all the time.
About the Tip of the Week!
One of the most frequent questions we get from our law firm clients is “What are other firms doing?” or “What kinds of projects are you working on for others that might spark some innovative ideas for us?”